Visiting Beverly Hills + Century City
The Most Famous Celebrity City in the World
Although Beverly Hills is rather quiet compared to some of its neighbours, you can still sniff money
in the air.
And, although celebrities are more likely to live in places
like Bel Air, Brentwood, Malibu, the and the Hollywood Hills these days,
new money has taken their place in Beverly Hills, and Beverly Hills
remains Beverly Hills.
Rodeo Drive, just north of Wilshire, in the town centre, is worth
a walk day or night. Gucci gulch has become its apt nickname. Be
sure to walk, too, especially during a day visit, along several
of the small lanes that lead off the business section of Rodeo.
This area of Beverly Hills draws wealthy shoppers from throughout
Southern California and the world. Rodeo Drive, by the way, was
named after the original Spanish land grant that included what is
now Beverly Hills.
Serious celebrity groupies will want to check
out the comings and goings at the Beverly Wilshire Hotel,
at the corner of Wilshire and Rodeo, which was the venue of choice
in the movie "Pretty Woman." This truly attracts a jet set crowd. Don't be so uncool to approach them.
The most famous hotel in Beverly Hills, though, remains the Beverly Hills Hotel on Sunset Boulevard. Its "power breakfasts" attract Hollywood executives to begin their workdays with deals.
The city was built on an oil field. Beverly Hills High School still has an oil well in front, which helps reduce the tax burden on local residents.
You can also reach Wilshire and Rodeo Drive easily by MTA buses.
Think of Century City as the shopping mall for Beverly Hills.
Also, think of it as one of the media centres of the world.
Century City sits atop what was once a large part of the Twentieth Century Fox studios.
With so much filming done on location or outsourced these days, Twentieth Century Fox and the Fox Network are able to use just a small portion of the original studio in back of Century City, a leaner and meaner environment as befits the film industry of today.
high rises of Century City also include the ABC Television west coast production facility, as well as the Century Plaza Hotel, the hotel of choice for American presidents and visiting royalty.
Of most interest to visitors is the shopping mall, where you truly can expect to spot celebrities.
Gourmet Gelson's "the super market" is an especially good place to see celebrities in the very early morning.
There's also a super cinema complex, with serious and usually well-behaved audiences, as can be expected when the
audience includes the film industry itself.
Go to >> Canter's Deli
Go to >> Hollywood Boulevard
Go to >> The Sunset Strip
Go to >> Westwood Village and UCLA
For additional L.A. information:
Go to >> Introduction to your visit
Go to >> Off the beaten track L.A.
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